Are your sales and marketing teams aligned on what makes a lead “high-value”?

In today’s competitive landscape, generic lead scoring models and surface-level engagement metrics just don’t cut it. HubSpot users need a smarter way to prioritise prospects based on real buying intent.

In this UAE HUG session, we’ll explore how to harness intent signals and design a lead scoring system that actually reflects your buyer’s journey—helping your teams focus on the leads most likely to convert.

Join us to learn:

- What intent signals really matter—and how to capture them in HubSpot

- How to build and optimise a dynamic lead scoring model

- Ways to align sales and marketing on lead qualification

- Real-world strategies from companies using these techniques effectively