AI search is changing how buyers discover brands. Learn how to evolve from SEO to AEO so your content is quotable in AI overviews and assistants, using video, webinars, and podcasts. We’ll show how to build a content engine fueled by these formats, simplify production for AEO, and turn one recording into many assets. You’ll learn to create more human, high-value content faster, repurpose it into blogs, emails, short video social posts, and ads, and measure what sticks so every pass through HubSpot’s Loop (Express → Tailor → Amplify → Evolve) spins smarter.