In this workshop, you’ll learn why a topic-driven content strategy is important to your business, how to identify topic clusters in the SEO tool, and how to optimize your website design. You’ll then go through a few examples you can use for inspiration, and the opportunity to apply what you’ve learned in a practical exercise.
Most Valuable For: Marketing Pro and Enterprise, CMS Pro and Enterprise
Senior Customer Success Manager
Customer Success Manager
Worked in construction for 15 years, primarily determining the cost. This requires seeing patterns in big datasets and understanding how everything is related to each other.
I permanently moved from the Netherlands to Ireland in 2016 and have taken various jobs, from Enterprise server support to a specialised team for customers that did not see ROI for Google Ads. And after 3,5 years at PayPal, I eventually joined HubSpot.
I believe the diversity in my experience and my analytical mindset makes a difference for my customers.
I personally prefer the Dutch customers as they tend to be like me: direct, blunt and a bit arrogant :-).