In this workshop, you’ll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and how to create a lead scoring model. You’ll then pull reports to understand what activities are generating leads and start building a lead scoring model in two practical exercises.

Most Valuable For: Marketing Starter, Pro, and Enterprise, Sales Starter, Pro, and Enterprise; Please note, Predictive Lead Scoring tools are available to Marketing and Sales Hub Enterprise.