In this workshop, you’ll learn the importance of sales and marketing alignment, how to identify, segment, and nurture qualified leads, and how to handoff qualified leads from marketing to sales. You’ll then create an SLA and smarketing meetings, plus build reports to measure your efforts in a practical exercise.

Most Valuable For: Marketing Starter, Pro, and Enterprise, Sales Starter, Pro, and Enterprise; Please note, some exercises and automation referenced requires a Pro or Enterprise subscription.