March Workshop #2: Understanding Lead Scoring in HubSpot

Mar 15, 2022, 6:00 – 7:00 PM (UTC)

Customer Success

In this workshop, you’ll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and how to create a lead scoring model. You’ll then pull reports to understand what activities are generating leads and start building a lead scoring model in two practical exercises.

CRMHubSpot-LedMarketing HubSales Hub

About this event

In this workshop, you’ll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and how to create a lead scoring model. You’ll then pull reports to understand what activities are generating leads and start building a lead scoring model in two practical exercises.

Most Valuable For: Marketing Starter, Pro, and Enterprise, Sales Starter, Pro, and Enterprise; Please note, Predictive Lead Scoring tools are available to Marketing and Sales Hub Enterprise.

Speakers

  • Allison Moroney

    HubSpot

    Senior Commerce Specialist

  • Katelyn Kerins

    HubSpot

    Customer Success Manager

Organizers

  • Ashley Massicott

    HubSpot

    Customer Success Manager, HubSpot

  • Diana Acevedo

    HubSpot

    Customer Success Manager

  • Guillaume Landel

    HubSpot

    Customer Success Manager

  • Salomé Darme

    HubSpot

    Customer Success Manager

  • Vanessa Muñoz

    HubSpot

    Customer Success Manager

  • Annabella Tock

    HubSpot

    Customer Success Manager

  • Shivani Thapa

    HubSpot

    Customer Success Manager

  • Juan Quiroz

    HubSpot

    Senior Customer Success Manager

  • Shona Hughes

    Hubspot

    Customer Success Manager

  • Carlos Pedraza

    HubSpot

    Customer Success Manager

  • Clare Wetmore

    HubSpot

    Customer Success Manager

  • Renéa Prell

    HubSpot

    Senior Customer Success Manager

  • Kerby Billy

    HubSpot

    Customer Success Manager

  • Jennifer Pinto

    HubSpot

    Customer Success Manager