March Workshop #2: Understanding Lead Scoring in HubSpot

Mar 15, 2022, 6:00 – 7:00 PM

In this workshop, you’ll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and how to create a lead scoring model. You’ll then pull reports to understand what activities are generating leads and start building a lead scoring model in two practical exercises.

CRM
HubSpot-Led
Marketing Hub
Sales Hub

About this event

In this workshop, you’ll learn why lead scoring is important to your business, how predictive lead scoring works in HubSpot, and how to create a lead scoring model. You’ll then pull reports to understand what activities are generating leads and start building a lead scoring model in two practical exercises.

Most Valuable For: Marketing Starter, Pro, and Enterprise, Sales Starter, Pro, and Enterprise; Please note, Predictive Lead Scoring tools are available to Marketing and Sales Hub Enterprise.

Speakers

  • Allison Bosse

    HubSpot

    Sr. Customer Success Manager

  • Katelyn Kerins

    HubSpot

    Customer Success Manager

Organizers

  • Lucrezia Salusti

    Associate Customer Success Manager

  • Natalia Emiliani

    Customer Success manager

  • Amber Davey

    HubSpot

    Customer Success Manager