Learn about the fundamentals of sales playbooks with Vice President of Small Business Sales in North America, Tara DiCristo-Schmitt at HubSpot. Sales playbooks cover the personas, products, ICPs, and talk tracks in the sales process. We’ll cover:

• Introduction to sales playbooks: Why are they important

• Applying playbooks to your sales process

• Q&A on challenges of applying sales playbooks to your company

• Walk away with a launchpad for having sales playbooks at your company.

Registration Instructions:

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