What goes into an effective sales playbook? Even after implementing a sales playbook, figure out how it applies in the everyday process with Tara DiCristo-Schmitt at HubSpot. Walk away with a sales playbook template.
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About this event
Learn about the fundamentals of sales playbooks with Vice President of Small Business Sales in North America, Tara DiCristo-Schmitt at HubSpot. Sales playbooks cover the personas, products, ICPs, and talk tracks in the sales process. We’ll cover:
• Introduction to sales playbooks: Why are they important
• Applying playbooks to your sales process
• Q&A on challenges of applying sales playbooks to your company
• Walk away with a launchpad for having sales playbooks at your company.
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