Having an Effective Sales Playbook and Process with Tara DiCristo-Schmitt at HubSpot

Oct 18, 2022, 4:30 – 6:00 PM

What goes into an effective sales playbook? Even after implementing a sales playbook, figure out how it applies in the everyday process with Tara DiCristo-Schmitt at HubSpot. Walk away with a sales playbook template.

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About this event

Learn about the fundamentals of sales playbooks with Vice President of Small Business Sales in North America, Tara DiCristo-Schmitt at HubSpot. Sales playbooks cover the personas, products, ICPs, and talk tracks in the sales process. We’ll cover:

• Introduction to sales playbooks: Why are they important

• Applying playbooks to your sales process

• Q&A on challenges of applying sales playbooks to your company

• Walk away with a launchpad for having sales playbooks at your company.

Registration Instructions:

To register for this event you will either need to sign in via your HubSpot portal or sign up for a Bevy account. Press the RSVP button above once you're signed in.


  • Tara Dicristo-Schmitt


    VP, Small Business Sales North America



Tuesday, October 18, 2022
4:30 PM – 6:00 PM UTC



  • Islin Munisteri

    Theia Marketing

    HUG Leader

  • Lucas Munisteri

    Theia Marketing



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Theia Strategies