Sales and Marketing Alignment is Dead: it's One Team! Here's how one organization is living this truth and achieving more focused and cohesive organizational growth. Learn how this Hubspot-using company is growing their school board audience business by focusing on marketing materials that support sales and customer success FIRST. You'll see:
1) Why Lead Magnet Marketing Materials can't always generate the right type of Leads
2) Wonky workaround workflows to support sales, marketing and customer success
3) How Marketing:Sales:CS weekly 1:1s help
4) What SQL Focused marketing support on Hubspot looks like in Landing Pages
5) How to have a smooth transition from customer acquisition to customer retention with Hubspot Marketing Pro tools
RETENTION is the only way you really grow an organization. So learn how to plan for it by seeing how SchoolBundle went from no marketing to a growth-focused operation by helping all three departments - Marketing, Sales AND Customer Success - unite.
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Victoria Harkes is the Marketing Manager at SchoolBundle, designing and developing sales, marketing, and customer success from the ground up. Victoria graduated from the University of Waterloo with a Bachelor's degree in Psychology. Coming into her marketing career from her previous work as a BDR, Victoria brings a particular understanding of the full customer journey to her role. Splitting her w…