The way we search has changed. A more advanced technology landscape means we can now strive to create content that matches the intent behind the search rather than obsess over keywords. In this workshop, you’ll learn why a topic-driven content strategy is important to your business, how to identify topic clusters in the SEO tool, and how to optimize your website design. You’ll also go through a few examples you can use for inspiration, and the opportunity to practice what you've learned.

Applicable to: Marketing Hub Professional, Enterprise