99% of people check their email every day. With a statistic like that, it's not hard to see why email marketing is a go-to for marketing campaigns. What is hard is optimizing your emails to get the highest engagement rates possible and creating messaging that resonates with your customers. In this workshop, you'll learn how to manage your contacts and craft an email strategy to reach the right inboxes at the right time. You'll also walk away with the ability to build an email template using best practices for deliverability, and how to analyze the results of an email strategy.

Applicable to: Marketing Hub Starter, Professional, Enterprise