Topic-Based Events

B2B Technology (USA)

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Welcome to the official HubSpot User Group for B2B Technology (USA). We will have live webinars each quarter that focus on a marketing-, sales-, service- or operations-related topic for HubSpot users who work in the B2B tech industry.

If that's you, register for one of our upcoming events below or click on the orange button above to join our chapter!

Upcoming events

11 mar 2025

HUGs

Unlocking HubSpot’s Full Potential: The Power of Custom Integrations for B2B Tech Companies

As legacy systems make previously simple integrations more complicated, the need for a customized approach is how the most successful HubSpot users create an advantage. Learn how customized integrations allow organizations to streamline operations, enhance data insights in real-time and empower your teams to do more with HubSpot.

10 jun 2025

HUGs

The ABM Outbound Funnel for B2B Tech Companies

To succeed with ABM, you need a comprehensive process-driven approach that begins with intent-driven audiences and ends with sales outreach and engagement. In this session, Sumner Vanderhoof, CEO of Propensity, introduces you to the 5-Stage ABM Outbound Funnel and how to implement the process regardless of your current ABM techstack.

Past events

HUGs

Advanced HubSpot Lead Segmentation Strategies for B2B Tech Companies

HUGs

Scaling Customer Service at B2B Tech Companies: What's New in HubSpot Service Hub

HUGs

Predictably Improve Your B2B Tech Company's Performance by Leveraging Data

HUGs

Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies

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Organizers

Jen Lombardi

HUG Leader Kiwi Creative

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