Topic-Based Events

B2B Technology (USA)

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Welcome to the official HubSpot User Group for B2B Technology (USA). We will have live webinars each quarter that focus on a marketing-, sales-, service- or operations-related topic for HubSpot users who work in the B2B tech industry.

If that's you, register for one of our upcoming events below or click on the orange button above to join our chapter!

Upcoming events

9 sept 2025

HUGs

The Art of CRM Adoption: How to Win Without Another Training Call

Getting your team to consistently use your CRM shouldn’t feel like a never-ending uphill climb. In this session, Matt Bolian, CEO of Supered, explores a more practical approach to CRM adoption—one that meets your team where they work and helps drive real usage without relying on hours of ongoing training.

Past events

HUGs

The ABM Outbound Funnel for B2B Tech Companies

HUGs

Unlocking HubSpot’s Full Potential: The Power of Custom Integrations for B2B Tech Companies

HUGs

Advanced HubSpot Lead Segmentation Strategies for B2B Tech Companies

HUGs

Scaling Customer Service at B2B Tech Companies: What's New in HubSpot Service Hub

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Organizers

Jen Lombardi

HUG Leader Kiwi Creative

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