Welcome to the official HubSpot User Group for B2B Technology (USA). We will have live webinars each quarter that focus on a marketing-, sales-, service- or operations-related topic for HubSpot users who work in the B2B tech industry.
If that's you, register for one of our upcoming events below or click on the orange button above to join our chapter!
Ready to get back into the trade show circuit? Mike Richwalsky, Principal at Gas Mark 8, will review hi-tech ways today's tech marketers can communicate with attendees in a post-pandemic world. From texting, to geofencing, to beacons and beyond, you'll leave with several innovative (and touchless!) ideas to make your next trade show a success…all while staying safe.
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Nowadays, a company's blog content ranks near the bottom of what B2B buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness. So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand?
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Most B2B tech marketing teams hope for good user experiences, but often don't have the staff, budget, or partnerships in place to completely follow through. How do we drive our teams and companies towards increased customer-centricity? What role can UX professionals play here? Join live to get some tips and ask your questions.
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Kiwi Creative
HUG Leader
