Topic-Based Events

B2B Technology (USA)

Join

Welcome to the official HubSpot User Group for B2B Technology (USA). We will have live webinars each quarter that focus on a marketing-, sales-, service- or operations-related topic for HubSpot users who work in the B2B tech industry.

If that's you, register for one of our upcoming events below or click on the orange button above to join our chapter!

Upcoming events

2025年6月10日

HUGs

The ABM Outbound Funnel for B2B Tech Companies

To succeed with ABM, you need a comprehensive process-driven approach that begins with intent-driven audiences and ends with sales outreach and engagement. In this session, Sumner Vanderhoof, CEO of Propensity, introduces you to the 5-Stage ABM Outbound Funnel and how to implement the process regardless of your current ABM techstack.

2025年9月9日

HUGs

The Art of CRM Adoption: How to Win Without Another Training Call

Getting your team to consistently use your CRM shouldn’t feel like a never-ending uphill climb. In this session, Matt Bolian, CEO of Supered, explores a more practical approach to CRM adoption—one that meets your team where they work and helps drive real usage without relying on hours of ongoing training.

Past events

HUGs

Unlocking HubSpot’s Full Potential: The Power of Custom Integrations for B2B Tech Companies

HUGs

Advanced HubSpot Lead Segmentation Strategies for B2B Tech Companies

HUGs

Scaling Customer Service at B2B Tech Companies: What's New in HubSpot Service Hub

HUGs

Predictably Improve Your B2B Tech Company's Performance by Leveraging Data

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Organizers

Jen Lombardi

HUG Leader Kiwi Creative

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