Appleton HUG: Using Smart Content & Personalization

Tue, Sep 21, 11:00 AM (CDT)

About this event

HubSpot’s smart content can help you convert prospects and nurture leads by personalizing your website, emails, and more to deliver the right content to the right people, at the right time. But when and where are the best points along your personas’ buyer journeys for adding personalization, and which types of smart content should you be implementing for the best results?

HubSpot Senior Customer Success Manager Kate Reed will share at the Appleton HUG to discuss Using Smart Content & Personalization. Kate will share expert tips, including:

  • How personalization supports a healthy inbound program
  • Creating and managing smart content rules
  • Best practices and examples for smart content
  • Benchmarking and measuring results

Don’t miss out on this virtual HUG meeting! Join us online Tuesday, September 21, 2021 at 11:00 a.m. for Using Smart Content & Personalization.

Questions? Contact the Appleton HUG leader, Laura Sheptoski, at


  • Kate Reed

    Kate Reed


    Senior Customer Success Manager

    With six years of digital marketing agency experience before joining HubSpot, Kate is passionate about helping customers' flywheels spin through results-driven strategies and alignment across diverse teams. When she's not engaging with her customers, you can find Kate hiking with her baby and husband in their new home in Washington State.

    Read More
  • Facilitators

  • Kelly Wilhelme

    Kelly Wilhelme

    Weidert Group

    Marketing Manager

    See Bio
  • Mary Rockman

    Mary Rockman

    Weidert Group

    Marketing Specialist

    See Bio

  • Host

  • Laura Sheptoski

    Laura Sheptoski

    Weidert Group

    Director of Operations

    See Bio
  • Organizer

  • Laura Sheptoski

    Laura Sheptoski

    Weidert Group

    HUG Leader

    View Profile
  • Partner