Appleton HUG: Using Smart Content & Personalization

Sep 21, 2021, 4:00 – 5:00 PM

Learn about how to effectively use smart content and personalization in the HubSpot platform!

Content MarketingHUG

About this event

HubSpot’s smart content can help you convert prospects and nurture leads by personalizing your website, emails, and more to deliver the right content to the right people, at the right time. But when and where are the best points along your personas’ buyer journeys for adding personalization, and which types of smart content should you be implementing for the best results?

HubSpot Senior Customer Success Manager Kate Reed will share at the Appleton HUG to discuss Using Smart Content & Personalization. Kate will share expert tips, including:

  • How personalization supports a healthy inbound program
  • Creating and managing smart content rules
  • Best practices and examples for smart content
  • Benchmarking and measuring results

Don’t miss out on this virtual HUG meeting! Join us online Tuesday, September 21, 2021 at 11:00 a.m. for Using Smart Content & Personalization.

Questions? Contact the Appleton HUG leader, Laura Sheptoski, at


  • Kate Reed


    Senior Customer Success Manager


  • Laura Sheptoski

    Weidert Group

    Director of Operations


  • Mary Rockman

    Weidert Group

    HUG Leader

  • Kelly Wilhelme

    Weidert Group

    Director of Marketing


Weidert Group logo

Weidert Group