Are you GA4-Ready? We are here for you! In this Appleton HubSpot Users Group (HUG) meeting we reviewed what’s different about Google Analytics 4 (GA4) and what it can mean for your digital and inbound marketing metrics in 2023.

Weidert Group Consultant Kevin Zeise explains how GA4’s event-based conversion tracking gives marketers more control over website performance data collection. And since it’s replacing Universal Analytics as of July 1, 2023, now’s the time to make sure you’re up and running in GA4 — and monitoring the KPIs that matter most to improving your inbound program. We’ll cover:

• What’s new in GA4 and why it matters
• Key differences in terminology between GA4, Universal Analytics, and HubSpot
• GA4’s impact on goal-setting for 2023 inbound KPIs

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