For many B2B marketers and salespeople, an evolving digital landscape and changing customer behaviors have created new challenges and opportunities in lead generation and sales processes.

To go from stagnation to acceleration, aligning marketing and sales at every stage of the buyer’s journey is essential — and it’s rarely easy. Using your HubSpot CRM to extract more value from your data and assets is half the battle. The other half lies in leveraging this information to execute plays (at scale) that boost your pipeline and drive revenue growth.

Weidert Group president Greg Linnemanstons will walk through high-impact sales and marketing plays that get lagging industrial lead generation strategies and sales processes back on track, including:

• Re-engaging lost website visitors
  
• Reviving stalled or lost deals
• Maximizing trade show and event ROI
• Expanding existing accounts using second-party data
• Implementing an effective customer referral program
• Tracking and nurturing relationships with departing customer champions

Key Takeaways

• Discover high-impact sales and marketing plays to accelerate industrial lead generation and revenue growth
• Learn practical strategies for aligning sales and marketing teams to execute these plays effectively
• Explore a framework for evaluating and prioritizing which plays are most suitable for your organization's current situation and goals

Who Should Attend?

The November 13 Appleton HUG & Happy Hour (hybrid online and in-person event) is perfect for:

• Marketing and sales professionals looking to strengthen industrial lead generation strategies and align teams around effective sales processes
• Business owners and managers seeking to optimize their sales processes and drive revenue growth
• Anyone interested in strategically leveraging HubSpot data and assets for better sales outcomes