In the U.S., there are about 5 million more available jobs than there are people looking for work.* If that’s not startling enough, consider that current active jobseekers typically lack the skillsets needed to qualify for certain positions. Or, they have in-demand skills that make them highly sought after in an industry — and the hiring competition is fierce.
How do savvy Human Resources professionals and companies win the battle for talent? How can Marketers help?
Join Weidert Group President Greg Linnemanstons, Strategist Keith Voss, and Marketing Manager Kelly Wilhelme at the Appleton HubSpot Users Group (HUG) to explore Successful Inbound Recruitment Marketing: Developing Your Playbook & Using HubSpot to Implement It.
Fresh from Experience Inbound, Greg recaps his Winning the Battle for Talent presentation that frames inbound recruitment marketing as both a strategy and essential playbook for navigating today’s competitive labor market.
Keith and Kelly introduce the HubSpot tools that can help execute an inbound recruitment marketing playbook that:
*SOURCE: U.S. Labor Department; Seasonally adjusted via St. Louis Fed
Greg Linnemanstons is the president of Weidert Group, a nationally recognized inbound growth firm and certified HubSpot partner. Greg is a HubSpot Partner-certified inbound marketing and sales consultant; his experience also includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. Greg holds a Masters of Management degree in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University.
Keith Voss brings 25 years of experience in marketing and sales in nonprofit, consumer, and B2B industries to Weidert Group. His achievements include developing and executing content-driven lead generation and integrated marketing campaigns that combined traditional and digital tactics for employers and clients in manufacturing, professional services, and healthcare.