Jun 11, 5:00 – 6:00 PM (UTC)
Transform your marketing with data-driven audience insights! Join Chelsea Drusch and Jo Phillip as they reveal how to leverage your customer data and use audience research to drive smarter content strategies that stand out in an AI-saturated landscape.
Discover how to cut through the noise of AI-generated content using strategic audience research. Chelsea Drusch and Jo Phillip will show you how to translate customer data into actionable marketing strategies that resonate with your target audience. Learn to leverage internal data sources like CRM and call transcripts alongside external insights from social listening and clickstream data to build marketing strategies and content that get results.
Explore how to map customer journeys using CRM data and identify high-impact touchpoints
Learn about AI-powered tools for extracting insights from unstructured data
Discover ways to translate audience research into concrete content strategies
Take away actionable frameworks for prioritizing marketing efforts based on impact vs. effort
Weidert Group
Director of Creative Strategy
Weidert Group
Director of Client Strategy
