In this virtual meetup, discover how to cut through the noise of AI-generated content using strategic audience research. Chelsea Drusch and Jo Phillip will show you how to translate customer data into actionable marketing strategies that resonate with your target audience. Learn to leverage internal data sources like CRM and call transcripts alongside external insights from social listening and clickstream data to build marketing strategies and content that get results.

Key Takeaways

• Explore how to map customer journeys using CRM data and identify high-impact touchpoints
• Learn about AI-powered tools for extracting insights from unstructured data
• Discover ways to translate audience research into concrete content strategies
• Take away actionable frameworks for prioritizing marketing efforts based on impact vs. effort