Go beyond basic demographics and gain a deeper understanding of your buyer personas. This session explores how to conduct effective audience research and leverage the data to drive strategy, campaigns, content, and resource allocation. Learn how to identify key psychographic and behavioral factors, discover where your audience spends time, and see how to transform research findings into actionable decisions that align with your buyer’s journey.

Key Takeaways

• Learn practical steps for conducting effective audience research using tools like SparkToro and other methods
• Understand how psychographic, demographic, and behavioral factors can bring clarity to strategic campaign decisions
• Discover how audience insights can inform content strategy and resource allocation, helping you focus your efforts for maximum impact

Who Should Attend?

Mid- to senior-level marketing pros who want to make data-driven decisions about content, thought leadership, and overall strategy to align with the ways their customers actually buy.