ABM: How to Do It in HubSpot

Wed, May 26, 12:00 PM (EDT)

About this event

Learn about Account-based marketing with HubSpot and all you need to run a successful ABM strategy across Marketing and Sales.

A Special Presentation for the Atlanta HUG by HubSpot’s one-and-only Kyle Jepson.

See how to set up your ABM strategy with ease - Getting your ABM strategy set up using HubSpot tools is intuitive and fast.

See how to enable collaboration across teams - Marketing and Sales can finally use shared tools that unite them around the same data, in the same place.

See how to attract and engage high-value accounts - HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

See how to track and measure from end to end - Track and measure key milestones throughout an account’s journey

Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help.


  • Kyle Jepson

    Kyle Jepson


    Senior Inbound Sales Professor

    Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos have garnered a combined two million views in the past twelve months alone. He is a husband, father, and aspiring paperback novelist. Follow him on LinkedIn at /in/kyleanthonyjepson/

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  • Organizers

  • Billy Mitchell

    Billy Mitchell

    MLT Creative

    HUG Leader

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  • Sonya Stoudemire

    Sonya Stoudemire

    MLT Creative

    HUG team

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  • Addison Williams

    Addison Williams


    Atlanta HUG Host - 98toGo

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  • Allen Helms

    Allen Helms

    Organic Endeavors

    Atlanta HUG Host - Organic Endeavors

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  • Matt Albert

    Matt Albert

    MLT Creative

    HUG Team

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