ABM: How to Do It in HubSpot

Wed, May 26, 4:00 PM (UTC)

About this event

Learn about Account-based marketing with HubSpot and all you need to run a successful ABM strategy across Marketing and Sales.

A Special Presentation for the Atlanta HUG by HubSpot’s one-and-only Kyle Jepson.

See how to set up your ABM strategy with ease - Getting your ABM strategy set up using HubSpot tools is intuitive and fast.

See how to enable collaboration across teams - Marketing and Sales can finally use shared tools that unite them around the same data, in the same place.

See how to attract and engage high-value accounts - HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

See how to track and measure from end to end - Track and measure key milestones throughout an account’s journey

Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help.


  • Kyle Jepson


    Senior Inbound Sales Professor


  • Billy Mitchell

    MLT Creative

    HUG Leader

  • Sonya Stoudemire

    MLT Creative

    HUG team

  • Addison Williams


    Atlanta HUG Host - 98toGo

  • Allen Helms

    Organic Endeavors

    Atlanta HUG Host - Organic Endeavors