To thrive in today's ever-evolving marketplace, B2B tech companies need to use automation to optimize their sales and marketing processes.

In this session, you'll learn how HubSpot's automation tools can create a cohesive and efficient automation strategy that aligns with your overall marketing and sales objectives.

You'll come away with valuable insights and actionable tips to improve your automation processes and drive revenue growth, including:

--  How to use lead scoring, lead nurturing and personalized content to streamline workflows, generate more leads and achieve business goals.

--  How to use integrations to create a seamless customer experience, improve data accuracy and increase productivity. 

--  How to identify the key touchpoints along the customer journey and create workflows that deliver the right message to the right person at the right time.