Advanced HubSpot Lead Segmentation Strategies for B2B Tech Companies

Dec 10, 5:00 – 6:15 PM (UTC)

B2B Technology (USA)

Let's dive into sophisticated techniques for refining your lead segmentation! We’ll explore how to use HubSpot’s built-in features to enhance targeting, boost engagement and supercharge your B2B marketing campaigns.

CRMEnglishHUGInbound MarketingMarketing Hub

About this event

Let's dive into sophisticated techniques for refining your lead segmentation! We’ll explore how to use HubSpot’s built-in features to enhance targeting, boost engagement and supercharge your B2B marketing campaigns.

You'll learn:

  • Innovative ways to capture and normalize detailed lead data
  • HubSpot contact segmentation essentials
  • Effective strategies for nurturing key leads
  • How to ensure sales sets the best leads

Speaker

  • Lisa Freitas

    Thalox

    Digital Marketing Lead

Organizer

  • Jen Lombardi

    Kiwi Creative

    HUG Leader