Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality, such as:

• Using negative attributes to deprioritize bad fit leads

• Going beyond page views and email opens for behavioral attributes

• Programming forms to automatically progress lifecycle stage, regardless of score

• Understanding how lead scoring can affect your Salesforce or Dynamics sync

• Reporting on the average score of closed deals to determine how well your formula is working

• Bonus: implementing a marketing contacts automation strategy to save money on your HubSpot subscription

Our HubSpot Director, Emma Washington, won't just be talking about these best practices…she'll actually be leading a live screen-sharing demonstration, so feel free to follow along in your own portal!