Advanced Lead Scoring Techniques for B2B Tech Companies

Tuesday, December 12, 2023, 5:00 – 6:15 PM UTC

Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality during this live screen-sharing demonstration.

Advanced
Automation
CRM
HUG
Sales and Marketing Alignment

About this event

Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality, such as:

• Using negative attributes to deprioritize bad fit leads

• Going beyond page views and email opens for behavioral attributes

• Programming forms to automatically progress lifecycle stage, regardless of score

• Understanding how lead scoring can affect your Salesforce or Dynamics sync

• Reporting on the average score of closed deals to determine how well your formula is working

• Bonus: implementing a marketing contacts automation strategy to save money on your HubSpot subscription


Our HubSpot Director, Emma Washington, won't just be talking about these best practices…she'll actually be leading a live screen-sharing demonstration, so feel free to follow along in your own portal!

Speaker

  • Emma Washington

    Kiwi Creative

    HubSpot Director

Organizer

  • Jen Lombardi

    Kiwi Creative

    HUG Leader