B2B tech marketers are under wild pressure…get the company more leads, increase conversions, raise that NPS and more. This means that most marketing teams might hope for good user experiences, but often don't have the staff, budget, or partnerships in place to completely follow through. Instead, we try to incrementally step our way to improvements through guessing and hoping our changes or initiatives will move the needle.
How do we drive our teams and companies towards increased customer-centricity? What role can UX professionals play here? How do we reduce marketing expenses and risks in a fast-moving, highly demanding work environment? Join live to get some tips and ask your questions.
Debbie Levitt, CXO of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of the 2010s, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Etsy, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves every…