In general, B2B buyers consult roughly seven information sources before making a purchase decision. Of those sources, a company's blog content ranks near the bottom of what buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness.
So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand?
Join Jacquie Chakirelis, Director of Digital Strategy for Quest Digital and one of the top 50 B2B influencers to follow in 2021, to dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our advocates.
Top takeaways of this session will include:
1. How to break the "inauthentic” content patterns to build lasting relationships with your customers.
2. Learn simple ways B2B technology companies are collaborating with their customers to become the messengers in peer communities and through user-generated content.
3. Explore new tools that marketers can use for content projects designed to build trust.
Director of Digital Strategy
Named one of the top 50 Influential Women in Content Marketing and 50 Top B2B Content Marketing Influencers To Follow in 2021. Jacquie Chakirelis is an award-winning marketing media professional and entrepreneur. She is an international speaker serving audiences from 30 to 3,000 with keynotes, workshops and breakout sessions. She serves as the Director of Digital Strategy for Quest Digital/Great …