When it comes to making marketing decisions, it can feel like finding your way around a dark room. What is the light switch? Your data and metrics. In this session, Mary Cate Spires will go over benchmarking your digital marketing data, different types of goals you can set and track when it comes to digital marketing and what KPIs to measure for each. She will also walk you through understanding if your marketing is performing and what questions to ask when performance isn’t adding up or trending correctly. You will walk away from this session knowing what questions to ask your in-house marketing team, marketing agency, or even yourself to know if you digital marketing is really bringing in results.

In this session, you will learn:

–  What key metrics should be tracked for each type of digital marketing goal

– How to understand if you are on track to hit your goals

– How to pivot your marketing strategy based on data if necessary