How B2B Tech Marketers Can Increase CTR and Lower CPC in Google Ads

Mar 14, 2023, 4:00 – 5:15 PM (UTC)

B2B Technology (USA)

Few lead gen tactics are more complex and confusing to marketers than Google Ads. Join Mary Anne Boyle, PPC Specialist at Kiwi Creative, as she answers real-life FAQs from B2B tech companies that will show you how to increase CTR while lowering CPC.

HUG

About this event

Few lead gen tactics are more complex and confusing to marketers than Google Ads. Join Mary Anne Boyle, PPC Specialist at Kiwi Creative, as she answers real-life FAQs from B2B tech companies, including:

  • Should we bid on our own company name?
  • How many keywords should we focus on?
  • What if our keywords are really expensive?
  • What's the minimum you need to spend on PPC before seeing meaningful results?
  • What's the #1 mistake you see B2B tech companies making in Google Ads?
  • How do you think Google Ads will change in the near future?
  • When would you recommend NOT doing PPC?
  • What are the best CTAs? The worst?
  • How can you use PPC beyond lead gen?
  • How should we be using HubSpot to monitor Google Ad performance?

Speaker

  • Mary Anne Boyle

    Kiwi Creative

    PPC Specialist

Organizer

  • Jen Lombardi

    Kiwi Creative

    HUG Leader