Few lead gen tactics are more complex and confusing to marketers than Google Ads. Join Mary Anne Boyle, PPC Specialist at Kiwi Creative, as she answers real-life FAQs from B2B tech companies, including:
- Should we bid on our own company name?
- How many keywords should we focus on?
- What if our keywords are really expensive?
- What's the minimum you need to spend on PPC before seeing meaningful results?
- What's the #1 mistake you see B2B tech companies making in Google Ads?
- How do you think Google Ads will change in the near future?
- When would you recommend NOT doing PPC?
- What are the best CTAs? The worst?
- How can you use PPC beyond lead gen?
- How should we be using HubSpot to monitor Google Ad performance?
