Think you know the ins and outs of email marketing? Think again! Using HubSpot to drive successful email performance is as easy as implementing a few smart techniques. This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for B2B tech companies, ensuring you stay ahead of the pack while avoiding marketing pitfalls.

Leveraging real industry data from the last 30 days, you can expect to gain valuable insight around:

– Simple and quick tweaks to double open rates for your email campaigns

– The power of subject lines and how specific words can make your email standout

– “Dead” tactics and taboos that deserve a resurrection

– How to personalize like a pro with emojis and interactive designs to capture specific audiences

– The best days and ideal frequencies for sending emails, including a look at and post-session access to the ‘Best Days to Email’ calendar