HubSpot says that Hub are the Engagement layer that connect your front office with customers across the entire journey. I guess that makes Smart CRM records a window into what is happening in that layer?

Jack Coopersmith joined us for a great discussion about the evolution of the HubSpot Customer Platform and some helpful ways to think about the HubSpot Customer Platform now versus in the past.

The discussion revolves around the concept of a "customer platform" and the importance of understanding HubSpot's evolution from a marketing tool to a comprehensive customer platform with multiple hubs. The conversation features several speakers, including Jack, who provides insights into HubSpot's strategic direction and the challenges of integrating various tools within the platform. Key points include the need for businesses to adopt HubSpot effectively, the importance of management in driving digital transformation, and the challenges partners face in helping clients leverage HubSpot's full potential. The discussion also touches on the idea of simplifying HubSpot's messaging and the introduction of the persona "Growth Gabby" to guide development and customer engagement. The session concludes with a call for more frequent and collaborative discussions to address these complex topics.