In this webinar, EdTech sales professionals will learn how to calculate the cost of a visitor to their website using HubSpot. By understanding the cost of attracting website visitors, they’ll be able to make informed marketing decisions, allocate resources effectively, and optimize ROI on their sales and marketing efforts. This session will cover everything from analyzing marketing spend to breaking down cost per visitor, and how this aligns with the EdTech sales cycle.

Who Should Attend:

This webinar is designed for salespeople, marketing professionals, and sales managers in the EdTech sector who use HubSpot to drive traffic, manage leads, and track conversions on their websites. Attendees will leave with practical insights on how to leverage HubSpot’s tools to better understand the value and cost of each website visitor and drive more qualified traffic.

Key Takeaways:

1. Understand the importance of calculating website visitor costs for EdTech sales and marketing success.
2. Learn how to pull together marketing costs and website data in HubSpot to find the cost per visitor.
3. Discover actionable strategies to reduce costs and improve visitor-to-lead conversions.

Leave knowing how website traffic directly affects sales and marketing budgets, enabling EdTech companies to optimize their investment in inbound marketing.