Join your peers in EdTech and Higher Ed for an exclusive online session focused on the latest best practices and tools for Account-Based Marketing (ABM). Hosted by the North American Education HubSpot User Group, this event offers actionable strategies and first-hand insights from HubSpot’s product and Academy teams.

Overview:

In today’s competitive landscape, personalized, account-driven strategies are more essential than ever for educational institutions that want to engage high-value prospects. This session dives into proven ABM methodologies, showcases HubSpot’s latest features designed for ABX, and provides an interactive platform for sharing challenges and successes with your peers.

Learning Objectives:

1. Understand the fundamentals and strategic benefits of Account-Based Marketing (ABM/ABX) for higher education.
2. Learn how to configure and use HubSpot’s ABM tools, including targeting, reporting, and nurturing features tailored for institutional outreach.
3. Develop customized ABM playbooks to align your marketing and admissions teams for higher conversion rates.

Key Takeaways:

1. A practical, step-by-step framework for implementing ABM campaigns using HubSpot.
2. An overview of the latest HubSpot product updates—for ABM—which streamline prospect targeting, personalization, and reporting.
3. Real-world examples and collaborative use cases from your education sector peers.
4. Exclusive tips from HubSpot team on staying ahead with ABM/ABX innovations.

Agenda:

1. Welcome & introductions
2. The ABM (ABX) Advantage in Education
3. Why account-based strategies matter for Education institutions
4. Common challenges and opportunities in adopting ABM
5. HubSpot Tools for ABM Success: Latest Product Updates
6. Walkthrough of key HubSpot ABM features (target accounts, company scoring, workflow automation, reporting, etc.)
7. Recent and upcoming product updates for ABM/ABX
8. Crafting and Executing Winning ABM Plays
9. Best practices for building and launching ABM campaigns
10. Sample ABM playbook—step-by-step setup in HubSpot
11. Takeaways & Q&A
12. Shareable resources
13. Q&A with Brenna & HubSpot Product team