Goal: This session will help EdTech sales professionals learn how to create, manage, and optimize email campaigns within HubSpot, specifically targeting educational institutions and decision-makers. By tailoring email content, segmenting audiences, and leveraging analytics, EdTech teams can effectively nurture leads, engage key stakeholders, and maximize their campaigns' impact.

We'll focus on:

 - Creating email campaigns to target educational institutions and decision-makers.

- Best practices for segmenting lists and A/B testing content.

- Using HubSpot email analytics to refine future campaigns.

This webinar will equip attendees with the strategies and tools they need to make the most of their email marketing efforts in the EdTech space, improving the relevance, engagement, and impact of their campaigns.