Level Up Your Marketing: Automation Tools for College Marketing Teams

Mar 25, 11:30 AM – 12:00 PM (UTC)

Education UK

Level up your college marketing! Join HubGem for a HubSpot User Group event focused on automation tools in HubSpot. Learn how to streamline your student marketing processes and personalise communication, to boost efficiency and student recruitment. Discover practical tips and best practices for using HubSpot's automation to achieve your marketing goals. Network with fellow education professionals.

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About this event

Join us for a focused session exploring how HubSpot's automation tools can transform your college marketing strategies and results. This interactive session will delve into the practical applications of automation within HubSpot, specifically designed to address the unique challenges faced by colleges.

In this session, we will explore:

Workflows & Sequences: Discover how these powerful tools can automate various marketing tasks, from personalised email campaigns and lead nurturing to event follow-ups and data management, freeing up your team to focus on strategic initiatives.

Customisation: Learn how to tailor HubSpot's automation features to meet your marketing and admission team's specific needs and objectives, ensuring you're leveraging the platform's full potential.

Chatbots: See how this feature can streamline communication, ensure consistent messaging, generate instant responses, and save you valuable time in addressing common inquiries.

We will demonstrate how HubSpot's automation can help schools:

⭐️ Enhance Student Recruitment: Automate personalised outreach and follow-up sequences to engage prospective students and guide them through the admissions process.

⭐️ Improve Efficiency: Automate repetitive tasks and free up your team to focus on strategic initiatives, such as personalised outreach and relationship building.

⭐️ Personalise Communication: Deliver tailored messages to prospective and current students, fostering stronger connections and increasing engagement.

⭐️ Drive Better Results: Leverage automation insights to optimise campaigns, track performance, and achieve your marketing and admissions goals.

This session will provide valuable insights for college marketing and admissions professionals looking to leverage HubSpot's automation capabilities to attract and retain students.

Key Takeaways:

Understand the potential of marketing automation for college marketing and admissions teams

Learn how HubSpot's automation tools can benefit your college

Gain practical tips and best practices for using these features effectively.

Network with other education professionals and share best practices.

Organizers

  • Gemma Price

    HubGem Marketing Ltd

    HUG Leader | CEO at HubGem Marketing

  • Chloe Snedden

    HubGem

    Senior Business Development Consultant

  • Rose Young

    HubGem

    Business Development Consultant

  • Olly Featherstone

    HubSpot CRM Consultant & AI Lead