Marketing and Admissions... 'But, we've always done it this way': breaking down the barrier to better collaboration in 2022 - with Dan Tyre

Dec 3, 2021, 3:00 – 4:00 PM

Education UK

Join us for this exciting event with our very special guest, world-renowned HubSpot Sales Director, entrepreneur, and communications specialist Dan Tyre. We are going to be delving into an area we are all a little too familiar with... internal resistance to change. We'll be addressing all of the common problems faced when introducing a new CRM and of course, providing solutions! Not to be missed!

HUGPanelSales and Marketing Alignment

About this event

Love finding new and innovative ways to improve your admissions processes and marketing efforts but are working with a team who do not share your same enthusiasm for new ways of working? In this special HUG event with world-renowned HubSpot Sales Director, entrepreneur, author and communications specialist Dan Tyre, we are going to be sharing a better way to work in order to align your marketing and admissions teams and support your growth - you will not want to miss this one!

More about our special guest...

Dan Tyre joined HubSpot as a member of the original team in May of 2007, and has led the recruiting, training, and growth of HubSpot's sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success. His favourite topic is the importance of attitude, and he's been known to bring the house down when speaking on this topic to groups.

At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot, including the International, VAR, Emerging Business, and Spider Monkey teams (you'll have to ask him what that last one is all about some time).

Dan continues to inspire and teach HubSpotters as a sales trainer, as the creator of the HubSpot Leadership program, as a blogger on the HubSpot blog, and as the dispenser of high fives and fist bumps whenever the opportunity arises.

More about the session...

- Do you feel like your marketing and admissions teams are not always on the same page?
- Do you wish you had access to a full record of prospect communications?
- Are you overwhelmed with your workload?

If you answered yes to any of the questions above, then this is definitely the event for you!

In this HUG event we will cover:

  • The reasons why change is so important for growth
  • Common problems that we have seen in the sector
  • Identifying blockers 
  • 5 step resolution plan

This event is perfect for those who are looking to improve the impact of their overall marketing and admissions approach and the quality of communications for their prospects but struggling to get the entire team on board. Our fourth HUG continues on our exploration of the customer journey within education marketing and admissions using HubSpot CRM, focusing on the importance of getting your team to embrace change and recognise it as a positive opportunity for development and growth! 


  • Gemma Price

    HubGem Marketing Ltd


  • Dan Tyre


    Sales Director


  • Gemma Price

    HubGem Marketing Ltd




Friday, December 3, 2021
3:00 PM – 4:00 PM UTC


The shift in CRM for education
The importance of team collaboration
Departmental alignment and the clash between marketing and admissions
Identifying the common HubSpot blocker personas in education, and how to shift their mindset
Q & A
Next steps...


  • Gemma Price

    HubGem Marketing Ltd

    HUG Leader | CEO at HubGem Marketing

  • Sophie Frater


    Senior Business Development Consultant

  • Chloe Snedden

    Senior Business Development Consultant

  • Olly Kenyon

    Marketing & CRM Executive

  • Gemma Woods

    Senior Marketing & CRM Consultant

  • Guy Bloodworth

    CRM Training and Development Manager

  • Katie Hill

    Apprentice Marketing & CRM Executive

  • Amy Praties


    Senior Marketing Executive

  • Danny Briggs

    Apprentice Business Development Executive


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HubGem Marketing