With HubSpot's Operations Hub Professional you can create your own custom-coded workflow actions to solve the various needs of your business. Whether that's managing data within the CRM using HubSpot APIs, querying third-party APIs, or a combination of both, the sky is the limit (so long an API exists!).

In this four-part masterclass, you'll learn the ins and outs of HubSpot's custom code actions in workflows through four interactive workshops. Each workshop is dedicated to a particular use case. You'll learn how to build a working example of each use case step-by-step.

Our aim is that by the end of this masterclass you'll not only be proficient at writing custom code actions yourselves, but you'll walk away with four ready-to-use examples.

This masterclass is taught by Jack Coldrick, Principal Solutions Engineer at HubSpot and esteemed member of the HubSpot RevOps & Operations community. If you want to browse through some of Jack's many pre-built custom code actions, you can find them listed in the Programmable Automation Use Case Library.

Important note: we recommend a basic proficiency in programming languages like Javascript or Python, and APIs to anyone attending this masterclass. 

Workshop 3: Creating a referral program

In this third masterclass workshop, we’ll be using a combination of HubSpot Marketing and Operations Hub to set up our very own fully functioning referral program. We’ll focus on setting up a landing page for users to sign up to join, then we'll build a custom-coded workflow action to generate a referral code they can share. We’ll then set up a workflow to attribute any referrals that come through using that code.

At the end of this workshop you will know how to:

• Set up a HubSpot developer portal
• Set up a HubSpot test account
• Create a Referral Sign Up Page
• Create a Referral Email
• Create two custom coded workflow actions

Sign up for the last masterclass workshop:

• February 24: Workshop 4: Querying an external database

Rewatch our previous workshops:

• February 3: Workshop 1: Data Enrichment using Clearbit
• February 10: Workshop 2: Email Validation using Kickbox