Building A Marketing Operations Playbook

Jul 30, 3:00 – 4:00 PM

Attendees will explore topics such as Demand Generation Tools, Sales Enablement Tools, Lead and Opportunity Source Attribution, and Lifecycle Management. This session aims to provide insights into building a playbook for Marketing Operations professionals.

AutomationCommunity-LedEnglishHUGRevOps

About this event

How are you enhancing Marketing Operations?

Mike Rizzo from MarketingOps will walk us through the integration of a comprehensive Marketing Operations Playbook everyone can use and quickly deploy.

Mike will cover the importance of establishing standardized processes and procedures for managing the flow of leads through the Marketing and Sales funnel. 

Attendees will explore topics such as Demand Generation Tools, Sales Enablement Tools, Lead and Opportunity Source Attribution, and Lifecycle Management.

This session aims to provide insights into building a playbook that supports:

  • Clear communication
  • Efficient campaign management
  • Effective use of marketing technology to drive results.

By focusing on these areas, the meetup will offer valuable strategies for optimizing marketing operations and ensuring alignment across teams.

Speaker

  • Mike Rizzo

    Marketing Ops and MO Pros®

    Community-led Founder

Hosts

  • Kyle Jepson

    HubSpot

    HubSpot Advocate

  • D'Ana Guiloff

    Supered

    HubSpot Admin & Adoption Advocate

Organizers

  • Kyle Jepson

    HubSpot

    HUG Leader

  • D'Ana Guiloff

    Supered

    HUG Co-Leader

  • Kristeen Romero

    RevPartners

    RevOps Technologist

Partners

Sprocketeer Community logo

Sprocketeer Community

Supered logo

Supered