How are you enhancing Marketing Operations?

Mike Rizzo from MarketingOps will walk us through the integration of a comprehensive Marketing Operations Playbook everyone can use and quickly deploy.

Mike will cover the importance of establishing standardized processes and procedures for managing the flow of leads through the Marketing and Sales funnel. 

Attendees will explore topics such as Demand Generation Tools, Sales Enablement Tools, Lead and Opportunity Source Attribution, and Lifecycle Management.

This session aims to provide insights into building a playbook that supports:

• Clear communication
• Efficient campaign management
• Effective use of marketing technology to drive results.

By focusing on these areas, the meetup will offer valuable strategies for optimizing marketing operations and ensuring alignment across teams.