Building Your First HubSpot Custom Card: A Beginner's Workshop

Feb 13, 4:00 – 5:00 PM

CRM customization for admins


About this event

Are you curious about the inner workings of HubSpot CRM development, but lack the technical background? This webinar is designed just for you! Join us as we unravel the mysteries of APIs, custom cards, serverless functions, and local development.

Here’s what you can expect:

  • What is an API?: We’ll break down the concept of APIs in a simple and understandable way, demonstrating how they power the communication between HubSpot and your custom applications.
  • Building Custom Cards with React: Discover the magic of creating cards tailored to your specific business needs using React, a popular JavaScript library and serverless functions which enable you to pull data from outside of HubSpot into your card
  • Getting Started with Local Development: Learn how to set up a local development environment, allowing you to test and refine your custom applications before deploying them live.

This webinar is perfect for:

Business users: Gain a deeper understanding of the capabilities and limitations of HubSpot development.

Marketing and sales professionals: Discover how custom development can enhance your workflows and automate tasks.

Anyone curious about HubSpot development: Demystify the technical jargon and gain valuable insights into the platform’s possibilities.

No prior programming knowledge is required! By the end of this webinar, you’ll have a clear understanding of the fundamental concepts of HubSpot development and be equipped to discuss them confidently with developers or explore further on your own.


To make sure we are all starting at the same place, we need to get some things set up on our computers.

You will need to have installed the following on your computer:


A text editor. Dennis will be using VS Code

The HubSpot CLI.

Bonus points if you set up Git for version control and create a GitHub account

You will also need to create a developer account and a test account with the developer account.

If this seems like a lot don’t worry, Dennis published this video to help you get there. We will briefly touch on this setup during the event, but we will be able to move along a lot faster if everyone has this step completed first!  


  • Dennis Edson (he/him)


    Developer Advocate


  • Kyle Jepson


    HubSpot Advocate

  • D'Ana Guiloff


    HubSpot Admin & Adoption Advocate


  • Kyle Jepson


    HUG Leader

  • D'Ana Guiloff


    HUG Co-Leader

  • Kristeen Romero


    RevOps Technologist


Supered logo


Sprocketeer Community logo

Sprocketeer Community