Is your lead scoring strategy in need of a refresh? Do you have an existing strategy that's gotten dusty? Maybe you're brand new to scoring and need some motivation to build out a really powerful lead scoring strategy. Join Ryan Durling, Senior Inbound Consultant at HubSpot and former Paid Media guy at HubSpot Partner Raka, as he walks you through best practices for setting up (or optimizing!) lead scoring, including how to integrate scoring with your marketing funnel, leverage scoring for successful sales handoffs and identify trends in Contact behavior using HubSpot reporting.