The flexibility of HubSpot's data model has increased a lot in the past year. Custom objects have continued to mature, the Data Model Overview has become much more robust, and associations are gotten a ton of new functionality. In this session, Senior Product Manager Maggie Brenner will showcase all the recent updates her team has made to associations and take us on a deep dive into the Data Model Overview to teach you how to understand and modify the architecture of your HubSpot account.