Are you stuck wondering - How can I increase open rates? What is the best day/time to send email? Well now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices in A/B testing for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for B2B and B2C marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into the quick wins to implement into your campaigns today!

Key Takeaways:

•The power of A/B testing with subject lines

•Ideal sending days/frequencies

•Major pitfalls to avoid

•And More!