As a HubSpot admin, even if you are all in on Hubspot, your Revenue data is scattered across different systems. At a minimum, you probably own social integrations and pixels and are dependent on API’s and integrations from DNS settings, email accounts and product data. And now, you are expected to add AI. How can you own it, if you can’t even see it?

Join M.H. Lines and Ariel Sasso as they define these foundational concepts of observability to build trust and transparency, provide actionable advice for implementing them, and recommend tools and free hacks that can automate it all.