Staying top of mind with your prospects without burning out your marketing team is hard work. By tapping into the full power of HubSpot’s email workflow functionality, marketers can nurture leads through the funnel in a way that drives engagement and maximizes bandwidth across their team.

In this session, accelant's Senior Marketing Consultant, Laura Conway highlights a proven methodology for building and optimizing scalable, always-on email nurture campaigns that keep your brand in the spotlight 24/7.

Whether you’re just starting your lifecycle marketing efforts or fine-tuning your approach, we’ve got the strategies you need to turn your marketing vision into operational success.

Key takeaways:

• Pre-Campaign Prep: Questions to ask and setting the right goals
• Operational Deep Dive: how to make workflows work for you
• Measuring & monitoring performance