How to Prove the Value of Your Marketing: Measuring ROI in HubSpot 💸
🗓 30th March @ 11am
If your boss asked you tomorrow to demonstrate exactly how your marketing campaigns have performed and their ROI, would you be able to answer?
Don’t panic, this is hypothetical 😉
But it’s a question worth asking yourself and preparing for, because now more than ever, the impact and value of marketing is under the spotlight.
Marketing has always been a fluid and ever-evolving concept, with so many channels and tools that it can be difficult to quickly pinpoint which elements are performing. That’s before even getting into the non-linear customer journey, which means a customer engages with potentially hundreds of touchpoints across sales and marketing teams before making a purchase.
So how do you prove the value of your marketing team and efforts?
Enter, campaign management and marketing attribution.
On the next HubSpot User Group, we’re going to be breaking down the concepts around how to build effective marketing campaigns, then show you how to conclusively report on the results and ROI, all with the tools in HubSpot.
We'll be looking into...
💡 Building a marketing campaign in HubSpot
💡 What is attribution reporting & different attribution models available
💡 When to use attribution reports
💡 How to set up attribution reports in HubSpot
The HubSpot User Group is a free, one-hour webinar where our in-house HubSpot team will demonstrate how to make the most of the tools and features within the platform. It’s open to everyone that’s currently using HubSpot and wants to level up, as well as those keen to learn more about how it can help elevate your marketing strategy.
We look forward to seeing you there! 👋🧡