Lead Scoring 101

May 12, 2021, 1:00 – 2:00 PM

How do you know which website visitors are right for your business? Lead scoring uses your customer behaviour to tell you which are your hottest leads to target first to win sales, which leads need a little more nurturing and strike off the low scorers so you don’t waste time. In this HUG we’re going to go through the basics of lead scoring and how to set up a lead scoring model that works.

About this event

Not all leads are created equal. Looking for your hottest leads can be like searching for a needle in a haystack! 🤯  

How do you know if a website visitor just happened to fall on your website, or whether they’re a genuine sales prospect ready to buy?

That’s where lead scoring steps in. Using your customer behaviour, lead scoring looks at each lead to see where they are in the buying process - what they click on, what they watch, if they come back to your site - as well as if they’re a good fit for your business. 

This means that you can start targeting your hottest leads first to win more sales, spend time nurturing those leads that aren’t yet ready to buy and get rid of any low scorers that aren’t a good fit so you don’t waste any time.

So join us on Wednesday 12th May @ 2pm GMT for our next HubSpot User Group on Lead Scoring 101

Hosted by HubSpot Diamond partner Prodo, their digital experts are going to be taking you through the basics of lead scoring and important things to know, before showing you how it can be done with the tools in HubSpot.

In this HUG session you’ll learn:

📝 The basics of what lead scoring is

🤝 Why lead scoring is important for sales & marketing alignment

🔥 How to set up a lead scoring model in HubSpot that works

🎓 Live Q&A to get answers from the experts

We'd love to see you there!

You'll need your HubID - head to your portal, click your user profile at the top right and this is your HubID.

P.S... If you don't yet have a HubSpot account but would still like to attend to find out more about the platform, sign up for a free account here


  • Huw Roberts


    Lead Digital Strategist

  • Sam Banks


    Inbound Marketing Executive



Wednesday, May 12, 2021
1:00 PM – 2:00 PM UTC


Lead Scoring 101
Live Q+A


  • Natalie MacKenzie

    HUG Leader


Fuelius logo