Account-based marketing or ABM for short is a business marketing strategy that focuses on your target accounts within a market. The strategy and ABM tools like the ones on HubSpot allow you to design personalized campaigns to engage each account and its different stakeholders. They also let you track and attributes the 1:1 communication you provide to your contacts. All in all, creating a VIP experience for your key accounts.
Learn more about ABM from none other than Dan Tyre - HubSpot's sales director. He joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success. His favorite topic is the importance of attitude and he's been known to bring the house down when speaking on this topic to groups.
We're also excited to have members of the HUG Community in APAC join us.