It’s not enough to just generate leads. You need to know which leads to focus on. Are they a good fit for your business? Are they likely to convert? And that’s where lead scoring comes in.

However, many organizations are struggling to build a good lead-scoring model. It takes deep alignment between your Sales and Marketing team and a lot of data. The right data of course.

In this HubSpot User Group, we will dive into the new and improved HubSpot Lead Scoring tool and what to be aware of when building a lead score.

With HubSpot’s Lead Score tool, you can build scores that rank leads based on different criteria such as engagement like email openings or clicks, page visits, or form submissions. But you can also score based on demographic data like industry, company size, revenue, etc. This empowers you to build a model that helps you easily identify and prioritize your most promising leads.

This is not necessarily new to the Lead Scoring tool, but what is new is that the functionalities are now much more visual and easier to use. And with the new update, it has become even more powerful with features like:

• Scoring for both contacts and companies,
• More connected to your CRM data
• Access to individual score history
• New AI enhancement that can provide insights into why past leads have converted - or even let AI suggest a new lead scoring model based on your historical data.

With these new updates, your marketing team can focus on lead nurturing and qualifying the best leads based on a precise and effective lead score making it easier than ever to pass great fit leads over to Sales.

Join us on the 29th of October at 8.30 AM and learn how to build a lead score with CRM data, how to accurately identify and engage the best prospects, and enhance the new AI tools to provide better insights and analytics.

We hope to see you!