Topic-Based Events

Nordics SaaS

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Grow Your SaaS Business by Learning from Inbound Peers

Join the only HubSpot User Group in the Nordics dedicated to B2B SaaS Marketing and Sales.

Do your colleagues zone out when you talk enthusiastically about marketing automation, lead rotation, and contextual content? Being a SaaS marketing or sales professional responsible for inbound operations is often a lonesome journey – but you don’t have to travel alone!

The Nordics SaaS HubSpot User Group is the only network for business-minded HubSpot enthusiasts in the Nordics specifically tailored to the needs of professionals in the B2B Software-as-a-Service industry.

Be a pioneer

Join this HubSpot User Group to be among the founding members of a newly founded community of HubSpot and Inbound champions in the Nordic B2B SaaS space.

As a member of the Nordics SaaS HUG you will:

  • Learn from proven cases of inbound-driven business success
  • Get to share the HubSpot practices that support your growth journey
  • Meet fellow 'Inbounders' who share industry-specific challenges and aspirations

Sign up for our upcoming event to become part of this new community from the get-go.

The Nordics SaaS HUG is a community-led, non-commercial initiative adhering to the official HubSpot User Group principles.

Upcoming events

28 may 2025

HUGs

Growing gradually with HubSpot: How Kompasbank went from Sales Hub to full suite

Discover how Kompasbank scaled with HubSpot — one hub at a time. In this HubSpot User Group, we’ll explore Kompasbank’s journey from using Sales Hub to embracing the full HubSpot suite. Learn how they tackled adoption challenges, integrated cross-hub tools, and built a powerful customer platform to support their growth

Past events

HUGs

How to boost productivity with HubSpot’s new AI tool: Breeze

HUGs

How to Master the New HubSpot Lead Score Functionalities

HUGs

How to Nail Customer Success with the Reinvention of HubSpot ServiceHub

HUGs

How to utilize calculated properties in your HubSpot setups

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Organizers

Signe Bjørklund

HUG Organizer Helion B2B

Lars Ørhøj Lauridsen

Senior HubSpot & Tech Advisor Helion B2B

Michella Brix

HUG Organizer Helion B2B

Partners

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