Topic-Based Events

Nordics SaaS


Grow Your SaaS Business by Learning from Inbound Peers

Join the only HubSpot User Group in the Nordics dedicated to B2B SaaS Marketing and Sales.

Do your colleagues zone out when you talk enthusiastically about marketing automation, lead rotation, and contextual content? Being a SaaS marketing or sales professional responsible for inbound operations is often a lonesome journey – but you don’t have to travel alone!

The Nordics SaaS HubSpot User Group is the only network for business-minded HubSpot enthusiasts in the Nordics specifically tailored to the needs of professionals in the B2B Software-as-a-Service industry.

Be a pioneer

Join this HubSpot User Group to be among the founding members of a newly founded community of HubSpot and Inbound champions in the Nordic B2B SaaS space.

As a member of the Nordics SaaS HUG you will:

  • Learn from proven cases of inbound-driven business success
  • Get to share the HubSpot practices that support your growth journey
  • Meet fellow 'Inbounders' who share industry-specific challenges and aspirations

Sign up for our upcoming event to become part of this new community from the get-go.

The Nordics SaaS HUG is a community-led, non-commercial initiative adhering to the official HubSpot User Group principles.

Upcoming events

Jun 20, 2023


10 Must-Have Workflows for B2B SaaS

Join us on June 20th as we dive into the most essential workflows in HubSpot that we’ve invented particularly for SaaS companies. We’ll cover everything from the more basic lead and deal management workflows that you simply can’t live without to specific SaaS workflows that we’ve set up to help you optimize your tier limits on usage of your SaaS product.

Past events


How to utilize HubSpot’s sales tools like a HubSpot Sales Executive


How to build a successful lead scoring model: A framework for SaaS companies

Virtual Event

Nordics SaaS HUG: The Biggest Takeaways from INBOUND 2022

Virtual Event

Nordics SaaS HUG: How to Enrich Your HubSpot Data With Actionable Sales Intelligence


Lotte Lauridsen

HUG Leader
Helion B2B

Signe Bjørklund

HUG Organizer
Helion B2B

Aske Denning

HUG Support
Helion B2B