Topic-Based Events

Nordics SaaS


Grow Your SaaS Business by Learning from Inbound Peers

Join the only HubSpot User Group in the Nordics dedicated to B2B SaaS Marketing and Sales.

Do your colleagues zone out when you talk enthusiastically about marketing automation, lead rotation, and contextual content? Being a SaaS marketing or sales professional responsible for inbound operations is often a lonesome journey – but you don’t have to travel alone!

The Nordics SaaS HubSpot User Group is the only network for business-minded HubSpot enthusiasts in the Nordics specifically tailored to the needs of professionals in the B2B Software-as-a-Service industry.

Be a pioneer

Join this HubSpot User Group to be among the founding members of a newly founded community of HubSpot and Inbound champions in the Nordic B2B SaaS space.

As a member of the Nordics SaaS HUG you will:

  • Learn from proven cases of inbound-driven business success
  • Get to share the HubSpot practices that support your growth journey
  • Meet fellow 'Inbounders' who share industry-specific challenges and aspirations

Sign up for our upcoming event to become part of this new community from the get-go.

The Nordics SaaS HUG is a community-led, non-commercial initiative adhering to the official HubSpot User Group principles.

Upcoming events

27 jun 2024


How to Nail Customer Success with the Reinvention of HubSpot ServiceHub

Get up to speed with the new reinvented ServiceHub! We have invited John Currivan from HubSpot to guide us through the new features and share his best practices on how to provide an excellent customer experience focusing on onboarding, activation, and retention.

Past events


How to utilize calculated properties in your HubSpot setups


The most common SaaS sales pitfalls and how to avoid them in 2024


Nordics SaaS HUG: The Biggest Takeaways from INBOUND 2023


10 Must-Have Workflows for B2B SaaS

Load more


Lotte Lauridsen

HUG Leader
Helion B2B

Signe Bjørklund

HUG Organizer
Helion B2B

Aske Denning

HUG Support
Helion B2B


Contact Us!