The Nordics SaaS HUG is the only user group for business-minded HubSpot enthusiasts in the Nordics specifically tailored to the needs of professionals in the B2B Software-as-a-Service industry. Learn from proven cases of inbound-driven business growth; get to share the HubSpot practices that support your growth journey; and meet peers who share industry-specific challenges and aspirations.
CRMHUGInbound MarketingSalesSales and Marketing Alignment
About this event
Grow Your SaaS Business by Learning from Inbound Peers
Join the only HubSpot User Group in the Nordics dedicated to B2B SaaS Marketing and Sales.
Do your colleagues zone out when you talk enthusiastically about marketing automation, lead rotation, and contextual content? Being a SaaS marketing or sales professional responsible for inbound operations is often a lonesome journey – but you don’t have to travel alone!
The Nordics SaaS HubSpot User Group is the only network for business-minded HubSpot enthusiasts in the Nordics specifically tailored to the needs of professionals in the B2B Software-as-a-Service industry.
Be a pioneer
Join this HubSpot User Group to be among the founding members of a newly founded community of HubSpot and Inbound champions in the Nordic B2B SaaS space.
As a member of the Nordics SaaS HUG you will:
Learn from proven cases of inbound-driven business success
Get to share the HubSpot practices that support your growth journey
Meet fellow 'Inbounders' who share industry-specific challenges and aspirations
Sign up for our upcoming event to become part of this new community from the get-go.
RSVP now to reserve your seat and get updates from the HUG.
The Nordics SaaS HUG is a community-led, non-commercial initiative adhering to the official HubSpot User Group principles.
Head of Sales
Lotte Nedergaard Lauridsen
Co-Founder & SaaS Lead
Wednesday, April 20, 2022 6:30 AM – 7:30 AM UTC
Case: “From Outbound Sales to Inbound Lead Engine” by Ida Normark Rasmussen, Marketing Funnel Manager, Valuer.ai.
Ida Normark Rasmussen will walk you through how Valuer.ai had to drastically transform their Marketing & Sales operations to succeed with scalable lead generation. Ida is Marketing Funnel Manager and owns all inbound lead flows from website visitor to sales qualified lead.
Expert Advice: “How we built Valuer’s lead engine in HubSpot” by Lotte, Helion B2B
Lotte Nedergaard Lauridsen, Partner & Co-Founder at Helion B2B, will walk you through how we built the inbound strategy in close partnership with Valuer.ai and executed it with HubSpot. Learn which HubSpot tactics worked wonders in this journey – and which didn’t work quite as well. You will also get a glimpse into how we report to the Board at Valuer.ai every month using HubSpot Reporting.
Everyone can chip in and share experiences, ask questions, and provide tips.