Nordics SaaS HUG: The Biggest Takeaways from INBOUND 2023

Sep 14, 2023, 6:30 – 7:30 AM

We're sending three partners of Helion B2B to Boston for the world's biggest Inbound conference organized by HubSpot, INBOUND 2023! They will be your eyes and ears at the 4-day event gathering the most important insights and inspirations, so you can be fully up to speed with the latest HubSpot news and Inbound perspectives.

HUGInbound Marketing

About this event

The Biggest Takeaways from INBOUND 2023

Together with more than 70,000 people from all over the world, Lotte, Emil and Aske from Helion B2B will be heading to INBOUND 2023, one of the largest and most influential events in our industry.

We'll be taking home a wealth of insights on the latest trends and technologies in marketing, sales and business development - and we want to share those insights with you!

That's why we invite you to our HubSpot User Group on September 14th, where we will share key takeaways from INBOUND 2023 in a 50-minute recap and Q&A session. Topics will include:

Here are just a few of the many HubSpot updates we are excited about:

  • New AI: Chatspot & Campaign Assistant (Public Beta)

  • CRM Customization: Service & Admin Features

  • New SalesHub: Reporting, Prospecting View & Lead Object

We will talk about those, as well as discuss the four main points regarding how AI is changing the market from CEO Yamini Rangans keynote, and so much more.

We look forward to sharing the news with you on September 14th. See you there!

Join our HubSpot User Group to be among the founding members of a newly founded community of HubSpot and Inbound champions in the Nordic B2B SaaS space.

As a member of the Nordics SaaS HUG you will:

  • Learn from proven cases of inbound-driven business success
  • Get to share the HubSpot practices that support your growth journey
  • Meet fellow 'Inbounders' who share industry-specific challenges and aspirations

RSVP now to reserve your seat and get updates from the HUG.

The Nordics SaaS HUG is a community-led, non-commercial initiative adhering to the official HubSpot User Group principles. 


  • Emil Ulrik Friis

    Helion B2B

    Partner & Co-Founder

  • Aske Denning

    Helion B2B

    Senior Inbound Strategist



Thursday, September 14, 2023
6:30 AM – 7:30 AM UTC


The Biggest Takeaways from INBOUND 2023
Joint Q&A


  • Lotte Lauridsen

    Helion B2B

    HUG Leader

  • Signe Bjørklund

    Helion B2B

    HUG Organizer

  • Aske Denning

    Helion B2B

    HUG Support